Incentivize word of mouth sales by offering recurring commissions on subscriptions and repeat purchases
Offering recurring commissions or points is a great way to further incentivize your ambassadors to drive word of mouth referrals. With this feature enabled, ambassadors are awarded commissions and/or points for subsequent purchases made by people they refer, within the designated eligibility window.
Prerequisites
Enable Recurring Rewards
When recurring rewards are enabled, all subsequent purchases or subscription renewals made by a referred customer within the eligibility window will be credited as referrals to the original referrer. They will result in commission and/or point rewards based on the program's referral settings.
To enable recurring rewards for either referral commissions or referral points:
Navigate to the program settings for the desired program
Click to edit the referral settings for commissions and/or points
Expand the Advanced Settings section
Toggle on recurring rewards and set the eligibility window (the number of days in which subsequent purchases or subscription renewals are considered eligible)
Click save
Which Orders Are Eligible for Recurring Rewards
The following conditions must be met for orders to be eligible for recurring rewards:
The purchaser must have originally been referred by an ambassador in your program. This means the very first order must have been made using the ambassador's referral link or shareable discount code.
The purchaser must use the same email address they used on the original referred order. Recurring rewards are linked to the email address used on that first referred purchase.
The purchase must be made within the eligibility window specified in the referral settings. This eligibility window starts from the date of the original order. Any subsequent purchases within this window are eligible for rewards, but only if they are within the specified number of days from that first order, not from any later orders.
The program the referring ambassador is in must have recurring commissions and/or points enabled. Ensure that the ambassador's program has this feature turned on for them to receive rewards for subsequent purchases.
For subscription renewals, the order must be sent to Roster. For brands using Shopify, Roster will automatically get notified if the orders are created as orders in Shopify (e.g., Recharge Shopify Checkout).
For brands using other ecommerce platforms, or for Shopify brands using subscription integrations that don’t create orders directly in Shopify, you will need to send the orders to Roster using the Sales Attribution API.
How to explain recurring rewards to your ambassadors
Here is a starting point for explaining recurring rewards to your ambassadors:
When someone clicks on your referral link or uses your shareable discount code and makes a purchase, that purchase is considered the “original order.” If the brand has enabled Recurring Rewards, you can earn commissions on any additional purchases that customer makes within a certain number of days from that original order.
For example, if a brand sets this period to 45 days, you’ll earn commissions on any purchases the customer makes within 45 days of that first order. But here’s the key part: The 45 days are counted from the very first order, not from any later orders.
So, if the customer buys something on day 10 and then buys something again on day 30, both purchases will earn you a commission because they’re within 45 days of the original order. However, if they buy something on day 50, that purchase won’t earn you a commission unless they make another purchase through a new referral link or discount code you shared.
In short: You earn commissions on purchases made within a set number of days from the customer’s first order after clicking your link or using your code. The clock starts with the first order, not any later ones, so make sure your customers know they should keep shopping within that time frame!