What is Social Listening?
Social listening involves tracking and analyzing online conversations about your brand, products, or industry across various social media platforms. This allows you to:
Discover who is talking about your brand, both inside and outside of your ambassador program.
Capture and centralize organic UGC to repurpose and enhance your marketing efforts.
Key Features of Roster's Social Listening
Comprehensive @Mention Tracking
Capture @mention of your brand across Instagram Feed Posts, Instagram Reels, and Facebook Posts even from users not part of your ambassador program.
Capture @mention of your brand across Tiktok and X from users who are part of an ambassador program.
Hashtag Campaigns
Create campaigns to specifically track hashtag usage on posts that @mention the brand, gaining insights from both program members and non-members.
Engagement Metrics and Filtering Ability
Top engagement posts: Identify posts with the highest likes, comments, and overall engagement.
You can also filter by social network, date range, and criteria like "Most Recent," "Most Engagement," and "Most Followers."
Filter by “No program” to see posts from outside your ambassador community.
Social Listening in the Social Feed tab:
Social Feed: Access all posts related to your brand, organized for easy navigation.
Favorites: Curate a collection of your ambassadors' most impactful posts by clicking the star button.
Archive: Store posts you no longer wish to see in your main feed to keep your view clutter-free.
Download posts: Save copies of important posts directly from the Social Feed.
Direct profile access: Click on a profile's name or icon to navigate to the social platform or internal profile.
Social Listening in the Contacts tab:
Go to the Contacts tab in your Roster account.
Filter by "No Program": Identify individuals who are not currently part of any program.
Apply filters such as follower count, number of mentions, and purchase history to narrow down your search.
Add tags to the individuals you wish to reach out to for potential recruitment.
By utilizing Roster's Full Social Listening feature, you can gain a comprehensive view of your brand's online presence, understand your audience better, and create more effective marketing campaigns. Start leveraging these powerful tools today to take your brand to the next level.