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What Makes A Great Application Page
What Makes A Great Application Page
Libby Serra avatar
Written by Libby Serra
Updated over a week ago

Creating a standout application page on your website is paramount for attracting high-quality program ambassadors. As the first point of contact, this page significantly influences potential applicants' decisions. This guide breaks down essential components to ensure your application page is compelling.

Communicate the Program's Mission

Convey the program's purpose and the role ambassadors will play. Forge an emotional connection by aligning the program mission closely with your brand's overarching mission.

Set Clear Expectations

Outline program expectations, incentives, and the level of commitment required. Embed these details in the application form to attract applicants who resonate with the program's goals. Provide a glimpse of incentives while maintaining an element of mystery.

Define Qualifications

Specify ambassador qualifications, such as whether they should be existing customers, desired qualities, geographic considerations, or follower/social platform requirements.

Customize Look and Feel

Establish a strong brand identity for the ambassador program to create a sense of exclusivity. Develop a unique community name and showcase past ambassador photos to set content creation expectations.

Include Custom Questions on the Application

Incorporate insightful questions to streamline the vetting process and gain a deeper understanding of the applicant's relationship with your brand.

Example Questions:

  • Are you a current customer of BRAND?

  • What do you love most about BRAND?

  • How would you share your BRAND experience with your friends and followers?

  • Why do you want to become a BRAND ambassador?

  • How do you use your BRAND products?

Managing Multiple Programs

Choose between a single main application or separate applications for each program, depending on your management preferences.

Separate Applications:

  • Enable customization of questions for different programs.

  • Facilitate separate promotions to targeted audiences.

One Main Application:

  • Allow you to determine the most suitable program for the applicant.

  • Prevent unqualified applications for specific programs.


Crafting an exceptional application page demands attention to detail and a strategic approach. By implementing these key components, you can enhance your program's appeal and attract top-tier applicants who align with your brand's values and objectives.

To generate high-quality applicants to your program, you will need to build an eye-catching application page on your website. This page will be your potential applicants’ first impression of the entire program and may be the deciding factor in whether or not they will apply. This article will give you a breakdown of the components we have seen to be the most effective and important to include on your application page.

Here are some of our favorite ambassador applications!

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