Great email, social media, and package insert ideas for recruiting brand ambassadors.
Past Customers
Past customers can be some of the best advocates for your company.
You might begin by contacting your previous customers. An easy way to persuade them to join your ambassador program is by email.
The email should include:
A catchy subject line
The "Why" of your brand
A discount code
Other ambassador incentives
A clear "call to action"
This is a actual email that was used to recruit dozens of ambassadors.
Post-Purchase
The easiest way to find loving fans is through your existing consumer base. Sending an email after a purchase is a great way to encourage customers to join your brand ambassador program.
Automate the ambassador invitation process by including it in a series of emails sent out regularly. Make it a part of your post-purchase marketing strategy. Emails usually perform best between 2 and 14 days after people receive their purchases.
You also take advantage of the thrill they feel when they open the package you sent them.
Tips for post-purchase emails:
An engaging subject line
Authentic thank you for purchase
Establish your connection with the buyer
Introduction of your program
Invitation to become a brand ambassador
A discount code for future product
Review of other ambassador incentives
Clear CTA
Social Media Invite
Post an invite on your social media pages.
Think about including:
A link to your ambassador program or directly to your application page
A process that is simple and easy to follow
What they can expect to gain from becoming an "insider"
Clear CTA
Shipping Insert
Incorporate a unique invitation to your brand ambassador program for each product delivery.
Combine the delight of new merchandise with the opportunity to earn ambassador benefits all the time.
Ways to turn product deliveries into new brand advocates:
Invite customers to apply for a QR Code that leads them to your application page.
Direct people to your website by providing a simple URL
Explain the perks of being a brand ambassador and build excitement.
