Email campaigns are a powerful tool for engaging ambassadors and promoting your brand. To maximize their effectiveness, consider implementing the following top 10 tips:
Customize, Customize, Customize: Personalization is key. While Roster provides a default email template, enhancing campaigns with tailored content to match your brand, campaign, and ambassadors significantly improves performance.
Personalize the Sender's "From" Email: Consider using your own email as the sender, creating a more personal connection. Monitoring the inbox regularly is crucial for addressing ambassador feedback and questions promptly.
Create an Exciting Subject Line: Capture attention with a compelling subject line. Avoid mundane titles like "Fall Product Campaign" and opt for intriguing phrases such as "First Access to Our New Fall Colors" or "How High Can You Go?". Consider adding "[Brand] Campaign" to enhance recognition.
Personalize the Email: Utilize the "First Name" token to personalize emails. Studies reveal that incorporating the recipient's name can increase open rates by up to 20%.
Describe the Campaign Clearly: Eliminate ambiguity by explicitly outlining the campaign details. For example, inform ambassadors about a new line of shoes, emphasizing their comfort, and express the desire to send them a pair.
Point Out Next Steps: Guide new ambassadors with a clear call-to-action. Encourage them to click the "Join Now" button and log into the [Brand] portal to access the campaign details.
Add a Header with Your Logo: Enhance the email's visual appeal by incorporating a header featuring your brand logo. A polished appearance reinforces brand identity and professionalism.
Include a Hero Image: Integrate an exciting hero image to encapsulate the essence of the campaign. Ensure it is wide and not overly tall to maintain a visually appealing layout.
Customize Button Colors: Simple yet effective—match button colors to your brand's color scheme. Consistent branding across all elements strengthens recognition and reinforces brand association.
Send a Test Email: Before sending the campaign to your ambassadors, send a test email to yourself. Evaluate its appearance and gauge your excitement level. If it doesn't inspire enthusiasm, consider refining it further.
Remember, our Customer Success team is available for questions or a third-party review before hitting send. Best of luck with your campaign!