Create a Welcome Campaign
Libby Serra avatar
Written by Libby Serra
Updated over a week ago

Welcome to the world of crafting captivating campaigns! In this guide, we'll walk you through the process of creating an impactful Welcome Campaign and seamlessly integrating it into your program. Feel free to utilize the reference material linked below:

Let's dive in step by step:

Step 1: Accessing Campaign Settings

  • Begin by navigating to the "Settings" section and selecting "Programs."

  • Within the "Programs" section, locate the "Campaign" category.

  • Click on "Add Campaign" to initiate the creation of your Welcome Campaign.

Step 2: Crafting the Campaign Brief

Your Welcome Campaign serves as the first impression of your program. This is where you introduce the essence of your program and set the tone for the journey ahead.

Proceed to "Campaign Brief" to create the campaign message that your ambassadors will encounter.

While a sample brief will be provided, it's important to customize it to align with your brand identity.

Step 3: Personalizing Automatic Emails

Access the "Automatic Emails" section. Here, you can fine-tune the email communications that your ambassadors will receive automatically upon joining the campaign.

Infuse your brand's language and style into these emails to ensure a consistent and engaging experience.

Step 4: Adding Members to the Campaign

If your Welcome Campaign is linked to your program, newly enrolled members will be seamlessly added to the campaign.

Step 5: Launching Your Welcome Campaign

Before you start adding members to your program, it's crucial to ensure that your Welcome Campaign is published.

  • Locate the "Launch Campaign" option which is available in Step 5 and hit publish. This action is what triggers the automatic addition of members.

Additional Tips for Crafting a Stellar Welcome Campaign

  • Overview and Activities:

    • Craft a compelling overview that welcomes new ambassadors warmly. Your activities should be engaging tasks that provide a smooth introduction to your program's activities.

  • Campaign Brief Customization:

    • While a sample brief is provided, personalization is key. Tailor the brief to reflect your brand's voice, values, and mission.

  • Branding Your Campaign:

    • Infuse your campaign with your brand's colors, logos, and visual elements. Consistency in branding fosters recognition and trust.

  • Automatic Emails:

    • Take the time to create emails that resonate with your brand's personality. These emails serve as a direct link to your ambassadors, so make them count.

  • Testing:

    • Before you launch your Welcome Campaign, review every aspect. Check if the campaign messages align with your brand, the emails are error-free, and the activities are clear.

Remember, your Welcome Campaign is the ambassador's first glimpse into your program. Make it a warm and memorable experience that sparks excitement and engagement.

By following these steps and infusing your unique brand identity, you'll create a Welcome Campaign that not only introduces ambassadors to your program but sets the stage for an inspiring and fruitful journey ahead. Happy crafting!

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