What is an Action?

An action is an activity your brand would like an ambassador to complete and the ambassadors will be rewarded points upon completion.

Unlike campaigns, Actions are quick and easy activities for your ambassadors to complete. Actions can be ongoing, allowing ambassadors to post daily or weekly to redeem points. This is a great way to improve and maintain ambassador engagement.

Actions can only have ONE requirement (post an Instagram story, TikTok, Follow, and like our latest post.) An action has only one reward type which is points (Connected to Milestones)

Actions are quick to make, you can select from our list of templates or you are able to create your own custom actions. Once you have selected a template (or created a new one!) you will be able to edit as you need.

There will also be a “Participant Preview” on the right-hand side of the screen, this is how the Action will appear to your ambassadors.

Breakdown of differences:

Frequency:

  • Campaigns -

    • Monthly, Coordinating social posts with a marketing calendar

  • Actions -

    • Continuously. Actions can be set to recurring. (For example, create an action to share an Instagram Story once a week, with points relative to the value the brand feels that activity is worth.)

Use Cases:

  • Campaigns

    • The need for campaign-specific terms

    • ability to provide detailed directions

    • Multiple requirements

  • Actions -

    • Providing ongoing opportunities to engage with your brand

    • more diverse set of action types and templates

    • Collect product feedback/input, Generate product reviews

    • Boost visibility of social posts

Requirements:

  • Campaigns -

    • Ability to require one or more activities.

    • Campaign activities can be optional or required.

  • Actions -

    • An action only can have one action and cannot be optional

Rewards & Reward Triggers:

  • Campaign -

    • Points

    • Discount codes

    • Products

    • Custom rewards

    • Rewards can be given upon joining a campaign or completing a campaign.

  • Actions -

    • Only points

    • Rewards are only given upon completion of the action.

Campaigns vs. Actions

Campaigns

Actions

Intended Audience

  • All program types

  • Ambassadors

  • Super Fans

  • Customers

  • Industry Pros

Frequency

  • Monthly

  • Continuously

Use Cases

  • Coordinating social posts with marketing calendar

  • The need for campaign-specific terms

  • The need to provide detailed directions/guidance

  • Bundle together multiple requirements

  • Activating new advocates

  • Providing ongoing opportunities to engage with your brand

  • More diverse set of action types and templates

  • Collect product feedback/input

  • Generate product reviews

  • Boost visibility of social posts

Planning time

  • Medium to Large

  • Small to Medium

Requirements

  • A campaign can have one or more activities.

  • An activity can be optional or required

  • An activity can provide options to meet the requirement (e.g. IG Post or IG Story or IG Reel)

  • An action only can have one action (e.g. submit a review)

  • An action doesn’t have options

Eligible Participants

  • Individual contacts

  • Whole Programs

  • Whole Programs

Submission Approval

  • Automatic approval

  • Manual approval

  • Automatic approval

  • Manual approval

Rewards

  • Points

  • Discount codes

  • Products

  • Custom rewards

  • Points

Reward Triggers

  • Upon joining

  • Upon completion

  • Upon completion

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