What is an Action?
An action is an activity your brand would like an ambassador to complete and the ambassadors will be rewarded points upon completion.
Unlike campaigns, Actions are quick and easy activities for your ambassadors to complete. Actions can be ongoing, allowing ambassadors to post daily or weekly to redeem points. This is a great way to improve and maintain ambassador engagement.
Actions can only have ONE requirement (post an Instagram story, TikTok, Follow, and like our latest post.) An action has only one reward type which is points (Connected to Milestones)
Actions are quick to make, you can select from our list of templates or you are able to create your own custom actions. Once you have selected a template (or created a new one!) you will be able to edit as you need.
There will also be a “Participant Preview” on the right-hand side of the screen, this is how the Action will appear to your ambassadors.
Breakdown of differences:
Frequency:
Campaigns -
Monthly, Coordinating social posts with a marketing calendar
Actions -
Continuously. Actions can be set to recurring. (For example, create an action to share an Instagram Story once a week, with points relative to the value the brand feels that activity is worth.)
Use Cases:
Campaigns
The need for campaign-specific terms
ability to provide detailed directions
Multiple requirements
Actions -
Providing ongoing opportunities to engage with your brand
more diverse set of action types and templates
Collect product feedback/input, Generate product reviews
Boost visibility of social posts
Requirements:
Campaigns -
Ability to require one or more activities.
Campaign activities can be optional or required.
Actions -
An action only can have one action and cannot be optional
Rewards & Reward Triggers:
Campaign -
Points
Discount codes
Products
Custom rewards
Rewards can be given upon joining a campaign or completing a campaign.
Actions -
Only points
Rewards are only given upon completion of the action.
Campaigns vs. Actions
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Intended Audience |
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Frequency |
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Use Cases |
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Planning time |
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Requirements |
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Eligible Participants |
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Submission Approval |
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Rewards |
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Reward Triggers |
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