Actions - How to use them, and why

What is an Action?

An action is an activity your brand would like an ambassador to complete and the ambassadors will be rewarded points upon completion.

Unlike campaigns, Actions are quick and easy activities for your ambassadors to complete. Actions can be ongoing, allowing ambassadors to post daily or weekly to redeem points. This is a great way to improve and maintain ambassador engagement.

Actions can only have ONE requirement (post an Instagram story, TikTok, Follow, and like our latest post.) An action has only one reward type which is points (Connected to Milestones)

Actions are quick to make, you can select from our list of templates or you are able to create your own custom actions. Once you have selected a template (or created a new one!) you will be able to edit as you need.

There will also be a “Participant Preview” on the right-hand side of the screen, this is how the Action will appear to your ambassadors.

Breakdown of differences:

Frequency:

Campaigns -
- Monthly, Coordinating social posts with a marketing calendar
Actions -
- Continuously. Actions can be set to recurring. (For example, create an action to share an Instagram Story once a week, with points relative to the value the brand feels that activity is worth.)

Use Cases:

Campaigns
- The need for campaign-specific terms
- ability to provide detailed directions
- Multiple requirements
Actions -
- Providing ongoing opportunities to engage with your brand
- more diverse set of action types and templates
- Collect product feedback/input, Generate product reviews
- Boost visibility of social posts

Requirements:

Campaigns -
- Ability to require one or more activities.
- Campaign activities can be optional or required.
Actions -
- An action only can have one action and cannot be optional

Rewards & Reward Triggers:

Campaign -
- Points
- Discount codes
- Products
- Custom rewards
- Rewards can be given upon joining a campaign or completing a campaign.
Actions -
- Only points
- Rewards are only given upon completion of the action.

Campaigns vs. Actions

	Campaigns	Actions
Intended Audience	All program types	Ambassadors Super Fans Customers Industry Pros
Frequency	Monthly	Continuously
Use Cases	Coordinating social posts with marketing calendar The need for campaign-specific terms The need to provide detailed directions/guidance Bundle together multiple requirements	Activating new advocates Providing ongoing opportunities to engage with your brand More diverse set of action types and templates Collect product feedback/input Generate product reviews Boost visibility of social posts
Planning time	Medium to Large	Small to Medium
Requirements	A campaign can have one or more activities. An activity can be optional or required An activity can provide options to meet the requirement (e.g. IG Post or IG Story or IG Reel)	An action only can have one action (e.g. submit a review) An action doesn’t have options
Eligible Participants	Individual contacts Whole Programs	Whole Programs
Submission Approval	Automatic approval Manual approval	Automatic approval Manual approval
Rewards	Points Discount codes Products Custom rewards	Points
Reward Triggers	Upon joining Upon completion	Upon completion