This video will help you get started in creating a strategy for a specific program.

Notes:

Who They Are:

  • Customers

  • Active on Social

  • Segments: Parents, Athletes, Health Fanatics

Incentives:

  • Branded merch/swag

  • Exclusive rights to purchase new products before they are released

  • Discounts & store credit

  • Special discount codes for family & friends

  • Be featured on our social media

  • Tickets to events

Expectations:

  • Participate in the campaigns that you see fit in exchange for product incentives

  • Create photo and video content with our products

  • Share your favorite products with your friends & family

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