Every time you create a new campaign for Instagram, Facebook, or Twitter, a required step is to create a unique hashtag. A unique hashtag helps Roster track and report post engagement.

To ensure Roster can accurately track your campaign the hashtag must meet a couple requirements:

  • Cannot be a hashtag that was used on previous campaigns

  • Must be included once on every campaign post and story

Note: Roster only requires one hashtag to track. A campaign manager can add and require additional hashtags.

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