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FAQ: Why should I use a unique hashtag?
FAQ: Why should I use a unique hashtag?
Marcella Edwards avatar
Written by Marcella Edwards
Updated over a week ago

When setting up a fresh campaign on Roster for social posts like Instagram, Facebook, or Twitter, it's imperative to establish a unique hashtag. This hashtag serves as a vital tool for Roster's precise monitoring and attributing the post to the correct Campaign or Action.

To ensure the efficacy of Roster's tracking mechanism for your campaign, it's crucial that the chosen hashtag adheres to specific criteria:

  • Uniqueness: It's important to avoid using hashtags that are being used in any ACTIVE campaigns or actions. This is essential for preventing confusion, as using a hashtag on multiple active campaigns and actions might lead our system to attribute content to an unintended campaign or action. Once a campaign or Action has ended, the hashtag will be available for use again.

  • Inclusion in All Posts and Stories: The chosen unique hashtag must be integrated into every campaign post and story. This practice guarantees accurate tracking across all the content associated with the campaign.

It's worth noting that Roster's tracking mechanism necessitates only one hashtag. However, campaign managers have the flexibility to incorporate additional hashtags, if desired, to further enhance tracking specificity and meet campaign objectives. Once a campaign or Action has ended, the hashtag will be available for use again.

By strictly adhering to these guidelines, you ensure Roster's ability to precisely attribute engagement metrics to the right campaigns and actions, providing you with clear insights into the effectiveness of your marketing efforts.

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