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Public campaigns for giveaways, contests, and UGC
Public campaigns for giveaways, contests, and UGC

Public campaigns for giveaways, contests and UGC

Marcella Edwards avatar
Written by Marcella Edwards
Updated over a week ago

To maximize the success of public campaigns for giveaways, contests, and User Generated Content (UGC), it's essential to create engaging and enticing initiatives that resonate with your audience. Here's how to implement these strategies effectively:

1. Post-Purchase Excitement:

  • Craft a post-purchase email that expresses genuine excitement and gratitude for the customer's purchase.

  • Encourage customers to share their joy on social media by posting a selfie with the product and tagging your brand's official handles with a specific hashtag.

  • Inspire creativity by inviting them to post their first experience with the product, such as a blend, a recipe, or a unique use.

  • Offer an incentive, like a monthly giveaway, to motivate participation and reward those who share their experiences.

2. Newsletter Themes:

  • In your email newsletters, align the content with current initiatives and seasonal themes to keep the engagement fresh and relevant.

  • Use eye-catching visuals and compelling copy to inspire customers to participate in the UGC campaign.

  • Prompt them to share their favorite summer smoothie or best fall treat, using specific hashtags associated with your brand.

  • Announce seasonal-based giveaways to build anticipation and encourage active involvement.

    • Examples:

      • Share your favorite summer smoothie @brand_handle #summer

      • Post your best fall treat @brand_handle #falltreat

3. Social Calls to Action (CTA) via Instagram or Facebook:

  • Leverage your brand's social media presence to amplify the public campaign's reach.

  • Create visually appealing and shareable graphics to announce the initiative.

  • Use clear and concise Calls to Action (CTAs) to invite your followers to participate in the giveaway, contest, or UGC campaign.

  • Engage with participants by liking, commenting, and resharing their posts, creating a sense of community and appreciation.

4. In-Store Experience:

  • For brands with retail locations, utilize physical marketing materials like flyers or business cards to promote the public campaign.

  • Display these materials at checkout counters to capture the attention of customers at the moment of purchase.

  • Include clear instructions on how to participate, such as posting on social media and tagging your brand.

  • Consider offering exclusive in-store incentives for participants, further encouraging engagement.

Overall, successful public campaigns rely on creativity, authenticity, and strong incentives to encourage users to share their experiences and mention of your brand on social media. By leveraging various channels, including email newsletters and social media platforms, you can effectively amplify your brand's reach and strengthen its connection with the audience.

Let's walk through the step-by-step process of setting up a public campaign!


  • Go to the Campaigns tab within the Brand Portal


  • Select New Campaign > Public Campaign > Next


  • Select the Campaign Requirements

    • Type of post

    • @mention (which handle they are supposed to tag in their post)

    • Campaign hashtag


  • Review & Publish

You're all set! Once it is published, Roster will begin social listening and pick up any posts that mention your brand on the selected platform AND use the hashtag.

**NOTE: The participants MUST mention your brand AND use the hashtag associated with the campaign in order for us to pick up the post.

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