Once your milestone series is set, you will want to provide plenty of opportunities for your advocates to earn points and unlock milestones. This can be achieved through two key mechanisms: Campaign Incentives and Referral Rewards.
Campaign Rewards
Campaigns are a cornerstone strategy for brands to engage with influencers, ambassadors, and customers. A fundamental element of campaigns is the ability to reward participants for joining and completing the campaign. This reward system helps establish a positive feedback loop between the brand and its advocates.
Why Use Points as Campaign Incentives?
One challenge with campaign incentives is budgeting for and fulfilling rewards consistently. Offering points as a campaign incentive provides an elegant solution. Here's why:
Boost Participation: Points serve as a compelling motivator, encouraging more advocates to participate in your campaigns.
Sustain Long-term Engagement: Unlike tangible rewards, points can keep advocates engaged over the long run without the need for constant reward management.
How to Add Points to a Campaign
To include points as a campaign incentive, follow these simple steps:
Select "Points" as your campaign reward type.
Determine the number of points you want to assign for completing the campaign. You can choose from one of four presets or enter a custom amount that aligns with your campaign's goals.
Optionally, you can combine points with other campaign incentives, such as offering a $15.00 discount code in addition to awarding points.
Referral Rewards
Rewarding advocates for referrals is an effective way to incentivize them to drive sales for your brand. It not only encourages advocates to promote your products or services but also strengthens the connection between the brand and its advocates. Here's why referral rewards in the form of points are a great choice:
Cost-Effective: Points offer a cost-effective alternative to cash payments, reducing overhead while still motivating advocates.
Diverse Rewards: The rewards advocates receive from unlocking milestones can include discount codes, store credit, or even free products. This diversity adds excitement and variety to your rewards program.
Next Steps
To make the most of your milestone series and advocate engagement, consider the following steps:
Forecast milestones with our Milestones Worksheet: Utilize our Milestones Worksheet to plan and forecast the milestones that align with your brand's objectives and advocate engagement strategy.
Step-by-step guide to creating a Milestone Series: Access our comprehensive step-by-step guide to creating a Milestone Series, which will walk you through the entire process, from setting up milestones to integrating campaign incentives and referral rewards effectively.
Incorporating these strategies and following our guidance will help you cultivate a thriving community of advocates who are enthusiastic about promoting your brand and achieving their milestones.