All Collections
Brand Support
How to Authenticate your Domain for Signing Emails and Improve Deliverability
How to Authenticate your Domain for Signing Emails and Improve Deliverability
Marcella Edwards avatar
Written by Marcella Edwards
Updated in the last hour

Authenticating your domain to improve email deliverability within the Roster platform is a premium service. Before following these instructions, reach out to your dedicated account manager to enable this service.

What is Domain Authentication?

Roster uses SendGrid as our email processor. Domain authentication shows email providers (Gmail, Outlook, Yahoo...) that Roster has your permission to send emails on your behalf through the SendGrid integration. Your recipients will no longer see the “via” message on your emails and the emails will be "signed" by your domain which improves your reputation and deliverability to your recipients.

Authenticating Your Domain

  1. You'll first open up settings in the bottom corner and click on Brand Settings.

  2. In the Brand Settings select Domain settings and Add domain

  3. Then enter the domain from which you will be sending emails!

  4. Lastly add the CNAME records in the table below to’s domain settings. This action is performed outside of Roster where the domain’s records are managed.

  5. Once Verified the status will show green checkmarks and you can move forward confident you sending updates to your ambassadors from a verified email!

Additional instructions per DNS provider can be in this article.

Troubleshooting Tips

How to add DNS records
Have trouble adding your CNAME records to your DNS? Watch this video for a quick tutorial.

Tip: exclude the domain in the "Host" field
A confusing thing about CNAME records is depending on your DNS provider they shouldn't have your domain in the "Host" field. Even though the instructions from SendGrid show the domain in the host name. for example: should NOT be in the field.

With many DNS providers, you need to remove your domain from the "Host" field. Take the first record in the example above, the domain should be excluded in the DNS entry and you should only enter "em7357" and do the same for the domain key records. (this example is with GoDaddy and many other DNS providers will behave similarly)

Did this answer your question?